What does sustainable fashion really mean? When we Swedes consume 13 kg of textiles per person and year, it becomes more and more relevant that our clothes we buy are sustainably produced. Partly for our own sake to reduce the amount of chemicals we have around us but above all to reduce the impact on our earth.
In the manufacture of cotton e.g. it consumes enormous amounts of water and also uses large amounts of environmental toxins to keep pests in check. If it is to be dyed, an environmentally friendly paint is rarely used. Not to mention the manually made holes on e.g. jeans, where the fabric is sabotaged for fashion it says! When it comes to polyester, which is often used in training clothes, large amounts of chemicals are used in the manufacture.
It is difficult to find a material that is environmentally sustainable but for us Briosa.se it is one of the foundations of our business concept. To provide training clothes that are produced in an environmentally and socio-economical way. There are materials that are on the rise, such as. bamboo, wool and hemp, but even here it is important that it takes place in the right forms, that the cultivation takes place in the right way and that the animals are treated well.
Sustainable fashion means for Briosa.se that we want to keep track of the garment's entire life cycle. From the manufacture of the thread that makes up the garment, the conditions for those who create the clothes all the way to you as a consumer getting them delivered to your home. After that, we do not have much control but hope that our customers take care of them in the best sustainable way.
There are many aspects of sustainable fashion and some labels cover only a small part of the life of an item of clothing. If it's a jungle for consumers, it's even more so for distributors. Sometimes we feel more like detectives than sellers of training clothes due to the amount of hours we spend to control all parts of the manufacturing process.
Below you will find some of the things we are looking for when looking for sustainable fashion:
- The clothes must be designed to last a long time, no wear and tear
- Cultivation / production must have a minimal impact on the environment
- Those who work in production must have good wages and working conditions
- Shorter transports to reduce environmental impact
Something that we as consumers, we wear Briosa.se are also consumers, can do is think about how we take care of our, hopefully environmentally purchased, garments. Wash them with gentle, environmentally friendly detergents and without rinse aid. The latter is an invention of the detergent manufacturers to make us spend more money. Do not use the dryer, let them hang dry instead. Repair them if there is a hole. If they no longer fit, sell them. They can not be sold but are still in good condition, donate them to an aid organization or let someone "inherit" them. If they are completely used up, you can either put them in combustible or hand them in at HM, for example, which then gives you a few kroner back.